Hundreds of thousands of people research to find a collision repair shop, auto body shop or paint and body shop that will suit their needs. When they research they are taking many factors into account. While potential customers do not expect your auto body shop to produce a million dollar movie trailer, they do expect good clean graphics and design that informs that you are up to date and a knowledgeable business prepared to offer quality. Communicate to your audience, which are individuals that need auto body service, in ways that are inviting and exciting. After preparing a usable website, consider social media as it houses a big impression to potential customers wanting to find others communicating with your auto body shop and visa verse Don’t be hesitant of social media because you feel the platform is an open door for negative remarks. A reasonable individual will overlook dissatisfied customers remarks, with the understanding that they may be hard to satisfy all the way around. What they are really focusing on are the many positive remarks or any knowledgeable information showing that you care to keep your customers in the know. Present your auto body shop in a way that goes beyond the strategies of the past and push the envelope. If your auto body shop uses the latest and greatest in tools to provide the best in service, your marketing strategy should reflect the same. Never be afraid to expand and try new things when it comes to throwing your hat into the ring. Your auto body shop deserves the attention and your auto body shop skills deserve the work.