Most consumers are drawn to the look and appeal of the advertisement. It could be an ad in a magazine to a vibrant online website full of colors, movement, interesting products, or sale signs that seem to leap from the page. It’s all an attention driven motivational tool asking for a second of ones time and hopefully the opportunity to serve a potential customer. Your website should appeal in the same ways as the advertisement you see in an ad or one that stands out in the grocery store enticing one to buy a specific item. At some point everyone is need of an auto body shop. The quality and customer service you provide is extending beyond your shop and onto your shop’s website. When a potential customer visits your website, they should be wowed and dazzled not simply for their attention alone, but to showcase the expertise that your auto body shop can provide. There are literally hundreds of other auto body shops competing for the same business, typically in a city county. What really separates your auto body shop from the others? Researching to find an advantage of being one step ahead can take your business from average to the leader. In car terms, obviously the exterior of the vehicle is an extension of the interior and a vehicle owner cherishes the look, feel, and sleek design of their vehicle. Having great marketing by way of a clean and modern website design will benefit your shop over your competition.